Brand media kit · Global executive media platform

The executive audience brands cannot ignore.

A global Top 2% podcast ecosystem reaching decision-makers across 130+ countries. Not a podcast — an executive media platform engineered to deliver authority, trust and measurable brand impact at the highest level of business.

130+ countries Global Top 2% and Top 2.5% ecosystem Executive decision-maker audience
39Listen ScoreTop 2%

King Dems Podcast

Growth mindset, leadership, AI and business insights — for ambitious leaders, founders and professionals navigating growth and the future of business.

36Listen ScoreTop 2.5%

Diary of a CFO

Financial strategies for smart business growth. Elite CFOs, founders and business leaders share practical strategy with senior financial leaders worldwide.

Sponsorship at a glance

Audience
Founders, CEOs, CFOs, finance leaders and investors in 130+ countries
Seniority
73% C-suite or senior decision-makers
Budget authority
£500,000 to £50M+ in annual spend per decision-maker
Brand recall
60 to 75% on host-read placements, against 5 to 8% for LinkedIn ads
Engagement
45 to 90 minutes per episode
Channels
Podcast, YouTube, LinkedIn, newsletter, website and community — six per campaign
Tiers
Premier Partner, Executive Partner, Strategic Partner — all custom-scoped
Past partners
BetterHelp, Gamma, Riverside, Kit, VT Markets
Enquiries
ademola@k-demsconsulting.com

Figures current as of September 2026.

Why leading brands choose the ecosystem

One partnership. Six channels. One executive audience.

Podcast

Long-form authority content on Spotify, Apple and 30+ platforms.

YouTube

Evergreen video reach with searchable, high-retention content.

LinkedIn

Direct access to C-suite executives and decision-makers.

Newsletter

Curated insights delivered to executive inboxes.

Website ecosystem

SEO-driven content hub anchoring the network.

Community channels

Engaged micro-communities driving trust and conversation.

Global reach

130+ countries, every continent

An executive audience of founders, CEOs, CFOs, investors and AI leaders.

Authority positioning

Global Top 2% and Top 2.5%

Both shows independently ranked on ListenNotes.

Distribution

One partnership, six channels

Podcast, YouTube, LinkedIn, newsletter, web and community.

Trust building

45–90 minutes per episode

Long-form engagement, not a scroll-past impression.

Meet the audience that moves markets

They don't just consume content. They control budgets.

This is not a consumer audience. It is a boardroom audience — and they are listening.

Founders and entrepreneurs

Building the next generation of global businesses.

CEOs and corporate executives

Leading organisations across every major sector.

CFOs and finance leaders

Controlling capital allocation and investment decisions.

Investors and capital allocators

Deploying capital into high-growth opportunities.

Why they influence purchasing

They hold budget authority — the average decision-maker controls £500K–£50M+ in annual spend.

They are actively seeking solutions, not passively scrolling.

They trust peer recommendations and expert-endorsed brands.

£500K–£50M+Budget authority per listener
73%Are C-suite or senior decision-makers
130+Countries in audience
45–90 minEngagement per episode

The trust advantage

Trust is the only currency that converts.

The King Dems Podcast is a global Top 2% show on ListenNotes covering AI, leadership, finance and growth. Diary of a CFO sits in the global Top 2.5%, delivering CFO-level insight to senior financial leaders worldwide. Years of that work is what a host-read carries.

MetricTraditional adsKing Dems Ecosystem
Audience attentionLow (2–5 seconds)High (45–90 minutes)
Audience trustLowVery high, host-endorsed
Engagement depthSurfaceDeep and sustained
Brand recall3–5%60–75% on host-read
Decision influenceMinimalHigh, peer-level trust

Trust accelerates conversion. Authority amplifies recall. The King Dems Ecosystem delivers both.

Guests who shape global business

When world-class leaders trust the platform, audiences do too.

Dave Ulrich#1 HR thinker · University of Michigan
David AakerFather of Modern Branding
Bronwyn WilliamsGlobal futurist and trend strategist
Rohit TalwarCEO, Fast Future Research
Steve BrownFormer Intel chief futurist
Ahmet BozerFormer Coca-Cola president
Dr Oleg KonovalovGlobal thought leader · Forbes Top 10
Lance SecretanLeadership author and philosopher
A guest roster that commands respect — and an audience that trusts every recommendation.

Brands already working with us

They didn't just advertise. They partnered — and they came back.

We have partnered with recognised brands across technology, media and professional services. These partnerships reflect the quality of our audience, the authority of the platform and the results our sponsors consistently achieve.

BetterHelpGammaRiversideKitVT Markets
5+Active brand partners
130+Countries reached by campaigns
ConsistentRenewal rate among partners

Partnership impact

Our partners build authority, generate demand and create lasting brand equity with the world's most valuable executive community.

Mental health and wellness platform

BetterHelp

Reached high-performing executives and leaders uniquely receptive to mental wellness solutions.

Professional podcast and video recording

Riverside

Connected with professional content creators, podcasters and media executives in a high-intent audience.

AI presentation and document platform

Gamma

Positioned directly in front of AI-forward executives actively seeking productivity and presentation tools.

Global CFD and forex trading platform

VT Markets

Reached CFOs, investors and finance decision-makers through the world's Top 2.5% finance podcast.

Full case studies and campaign performance data are available on request during partnership discussions.

Partnership opportunities

Built for awareness, authority and demand generation — simultaneously.

Every format is engineered to place your brand at the centre of the executive conversation, with authority and measurable impact.

Podcast sponsorship

Full episode sponsorship with opening, midroll and closing host endorsement for maximum brand immersion.

Host-read integrations

Authentic, personalised reads that deliver your message with genuine credibility and peer-level trust.

Executive interview features

Your brand featured in a full-length executive interview, building thought leadership and a lasting content asset.

Newsletter sponsorship

Premium placement in executive newsletters delivered directly to decision-maker inboxes with high intent.

Webinar partnerships

Co-branded executive webinars that position your brand as a convener of high-level conversations.

Research reports

Co-branded insight reports that establish your brand as a thought leader and generate high-value content assets.

What your partnership delivers

Your brand doesn't just appear — it integrates. Across every channel, every episode, every touchpoint.

DeliverableDescriptionChannelFrequency
Audio brand mentionHost-read endorsement with brand messagingPodcast — Spotify, Apple, 30+ platformsPer episode
Video brand mentionOn-screen brand integration and verbal mentionYouTubePer episode
Newsletter placementDedicated brand feature in executive newsletterEmail — subscriber listPer campaign
LinkedIn amplificationBrand mention in post to executive audienceLinkedInPer episode or campaign
Website visibilityBrand logo and link on podcast websiteWebsite ecosystemDuration of partnership
Performance reportingDetailed campaign performance and reach reportingAll channelsMonthly
Scope

10 deliverable categories

Included in every partnership.

Distribution

6 channels per campaign

Podcast, YouTube, LinkedIn, newsletter, web, community.

Reporting

Monthly performance reporting

Included as standard, across all channels.

Why the ecosystem wins

Compared against the alternatives, the case becomes hard to argue with.

MetricKing Dems EcosystemLinkedIn adsIndustry conferences
Audience trustVery highLowMedium
Content longevityEvergreenDisappearsOne-time
Executive reachHighly targetedModerateHigh
Brand recall60–75% on host-read5–8%15–20%
Engagement duration45–90 minutes2–5 seconds30–60 minutes, passive

The King Dems Ecosystem doesn't compete with traditional advertising. It operates in an entirely different category — where trust, authority and executive influence converge.

The partnership investment

Three tiers, each built for a different stage of your executive media strategy.

Premier partner

Establish your presence

For brands entering the executive media space and building initial awareness with a high-value professional audience.

  • Host-read podcast integration
  • YouTube video mention
  • Newsletter placement
  • LinkedIn amplification
Enquire about Premier Partner
★ Most popular · Executive partner

Build authority at scale

For brands ready to establish category authority and build deep trust with the King Dems executive audience across all channels.

  • Everything in Premier Partner
  • Dedicated sponsored episode
  • Executive interview feature
  • Executive network introductions
Enquire about Executive Partner
Strategic partner

Own the conversation

The ultimate partnership for brands committed to becoming the defining voice in their category within the King Dems executive community.

  • Everything in Executive Partner
  • Custom multi-channel campaign
  • Co-branded webinar or event
  • Research report co-creation
Enquire about Strategic Partner

All partnerships are custom-scoped. Pricing is provided during partnership discussions based on your objectives, timeline and campaign scope. Every tier starts with an email to ademola@k-demsconsulting.com.

Limited partnership availability

We accept a limited number of strategic partners each year. That is by design.

The ecosystem's greatest asset is the trust of its executive audience. To protect that trust — and to make sure every partner gets the attention, integration and results they deserve — we are highly selective about who we partner with. If your brand belongs in this conversation, now is the time to act.

Categories currently open

AI and machine learning

SaaS and technology

FinTech and financial services

Executive education

Leadership development

Productivity platforms

Limited annual slots

Strategic partnerships are capped to ensure quality and exclusivity.

Q4 2026 openings

A small number of partnership slots are currently available.

First-come priority

Brands that move first secure the best integration windows.

Partnerships are awarded on a first-come, first-served basis. Once slots are filled, the next availability opens the following quarter.

Global executive media platform

Reach the leaders shaping tomorrow.

Partner with one of the world's fastest-growing executive podcast ecosystems.

The King Dems PodcastGlobal Top 2%
Diary of a CFOGlobal Top 2.5%
Partnership enquiriesademola@k-demsconsulting.com
Reach130+ countries

Hosted by Ademola Odewade, MBA, ACA, BSc (Economics) — Founder and CEO, K-Dems Consulting Limited.

From the host

Human-Led, AI-Powered Finance — the CFO and founder's playbook for smarter decisions, stronger controls and scalable growth. Foreword by Professor Dave Ulrich.